Insiders Network Concept statement

Insiders Network is the weekly, internet digest for members of The Insiders Network online club who are part-time and fulltime residents of Southern Georgian Bay. While the network appeals to a broad range demographic, its core clientele are 50+ years of age with above average disposable income.

Insiders' Network provides high volume, in-depth information that allows the members to take full advantage of all the area's social, recreational, shopping and business opportunities. It also offers hot deals that are limited time offerings at the highest discount available.

Insiders' Network is an efficient, cost effective advertising and marketing tool for businesses in the area that wish to target this active and affluent segment of the market.

• Insiders Network is available to its members free of charge.
• It publishes a comprehensive weekly calendar of all the social events occurring in the upcoming week plus a comprehensive calendar for the next three months in Southern Georgian Bay (Collingwood, Wasaga Beach, Town of Blue Mountains, Thornbury, Meaford, Stayner, Creemore)
• It publishes a comprehensive list of fun, entertaining activities that members can access directly from the Insiders' Network site.
• It publishes a community bulletin board of hot deals, special interests, free classifieds, and Insiders news that allows members to interact and exchange information on subjects or organizations that interest them or that they may belong to, including things like the minutes of a small community type organization.
• Insiders' Network offers a captive audience to advertisers by giving them a forum in which to deliver not just a short advertising message but also the "Inside Scoop" on their business and products and directly linking The Insiders to their own web sites.